Staff Cost Control
Identified opportunities to improve staffing efficiency and helped reduce staff costs from 60% to below 40% of revenue.
Clear numbers. Confident decisions.
Understand your profit. Plan your cash.
Make your next move with confidence.
Clear, reliable support with your
accounts, bookkeeping, tax and payroll.
Experience across e-commerce, manufacturing, SaaS, tech and professional services.
Practical experienceIdentified opportunities to improve staffing efficiency and helped reduce staff costs from 60% to below 40% of revenue.
Identified weak margins in a major wholesale account, informing a strategy to develop other accounts and reduce customer concentration.
Developed marketing investment controls, financial forecasts and business cases for new sales channels to support profitable growth.

I help business owners understand their finances and make practical decisions about profit, cash and growth with confidence.
I’ve worked in accountancy since 2014, both in practice and within business finance teams. My experience spans e-commerce, manufacturing, SaaS, retail, care and service businesses. You’ll work directly with me, with approachable support and clear explanations that help you decide what to do next.
Let’s talk about your business ↗Start with a free 30-minute conversation.